Editing is a game to me. Like a hairdresser, my job is to take shaggy raw material and snip it into something more stylish so that its owner can feel confident about what’s underneath. 


I always preserve the writer’s voice, however, and keep stories true to their authors. I communicate diplomatically to make sure that everyone involved is comfortable and happy with the process and result. 


In addition to detail-oriented line edits, I also edit on a grander scale, always in service of telling good stories to large audiences. I conceive and assign ideas, develop big editorial packages and themes, craft effective content strategy and flows, recruit and manage freelance writers, create and enforce editorial calendars and budgets, ensure the highest quality control, and constantly take the zeitgeist’s pulse so that I can mine it for eminently readable content. And I hit my deadlines, every time. 


Being an editor is satisfying and fun, and I’m passionate about doing it for a living. (Though I do try to refrain from being a grammar snob when I’m away from my laptop!) Over the course of my career, I’ve been an associate editor at the Los Angeles Times, the lifestyle editor at Sierra magazine, an editor-at-large at TripAdvisor, and a contributing editor at AAA’s Via magazine. I have also done a massive amount of freelance editing and content design work, including for the Bill & Melinda Gates Foundation, Frommer’s Media, Callisto Publishing, and many other private clients. I graduated from Stanford University’s phenomenal journalism school, where I learned the art of editing from the world’s very best. 


If you’ve got unwieldy copy that could use a good styling, editorial concepts that need honing, or heaps of content that need shepherding, reach out.


I also create engaging social media content for my clients. For big-name brands, I’ve done Instagram takeovers, managed Twitter accounts, and grown follower counts by hundreds of percent. I also produce celebrity footage for corporate Facebook posts and create engaging YouTube videos.


My own verified Twitter account has more than 17,000 organic followers, and I’m active on other channels as well. If I can provide for your content needs on social media, or if you’d like to see a portfolio that displays my social media skills, please contact me.

 © 2020 by Avital Andrews

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